We were in shock when we listened to Taylors newest single. Recently wiping her social media accounts clean, and simply uploading a CGI video of a snake made fans go crazy.
Within hours of it’s release the song has been played over 6 MILLION times through youtube alone.
“I’m sorry, but the old Taylor can’t come to the phone right now,” Taylor Swift announces near the end of her new single, “Look What You Made Me Do,” which was released across streaming services on Thursday night. “Why? Oh … ’cause she’s dead.”
And just like that — in case wiping clean her social media accounts and replacing the bubbly content with a video triptych of a C.G.I. snake was too subtle — the mood was set for “Reputation,” her sixth album, due out Nov. 10. (In addition to a standard edition, the album will be available with two 72-page magazines at Target.) No longer wide-eyed and fairy tale-obsessed, Ms. Swift is hinting at half of a heel turn, but putting the onus for her hardening on the behavior of others.
Specifically, the lyrics of “Look What You Made Me Do” — which announces its melodrama with a dark, fantasy-film string swell and plinking piano keys before turning harsh and electronic — make barely veiled reference to Kanye West and Kim Kardashian, who became Ms. Swift’s most confrontational rivals last year in a drawn-out scrap over the lyrics to Mr. West’s song “Famous.”
In an odd twist, “Look What You Made Me Do” also grants songwriting credit to the members of the mostly forgotten British group Right Said Fred — Fred Fairbrass, Richard Fairbrass and Rob Manzoli — for its light interpolation of their No. 1 novelty hit “I’m Too Sexy” in its mantra-like chorus.
She’ll be dropping the official video during the VMA awards. I know we’ll be tuning in for the premiere but will you?